Zyxel Communications appointed David Soares as its new EVP of Channel Sales and Marketing for EMEA and North America.
Soares, who has been working with Zyxel since 2017 as VP of North American sales, brings 30 years of experience to drive channel growth in the two regions.
In his new position overseeing the EMEA region, Soares will be working with his team to identify channel growth opportunities and strategies to help Zyxel’s channel partners drive their own business for more growth and profitability. His focus with the channel will be to help value-added resellers (VARs) to evolve their offerings to become managed service providers (MSPs).