While it is having a miserable time at the moment, the fruity cargo-cult Apple retained its leadership in the EMEA tablet market, according to beancounters at IDC
The fruity cargo cult took a quarter of the total market share in second-quarter thanks to its detachables and the rebirth of the iPad mini.
Rival Samsung took second place, but saw a 13.4 per cent year-on-year decline, with third-place Huawei declining nearly 20 per cent, which the analyst attributed to falling consumer confidence due to its ban in the US.
The EMEA tablet market is predicted to decline by nearly 10 per cent overall in 2019, with the detachables and commercial segment expected to offset the decline in consumer tablets partially.
“The second half of 2019 will remain inhibited as slates continue to decline across regions,” said Nikolin Jurisic, product manager at IDC CEMA.