UK-based immersive ‘Out of Home’ entertainment group Immotion Group has rolled out a new partnership model and VR campaign.
The company is now focused on the roll-out of its partnership model into high footfall locations. Trading in the current partner sites has been encouraging over the summer months, with aquariums continuing to perform particularly strongly and overall there remains keen interest from potential new partners as well as further developments with current partners in this sector.
Following early success at The O2, Immotion has agreed to extend the offering to include five additional headsets, taking the total number of headsets deployed to 17. The new addition will feature a five-person car racing set-up where users will be able to compete ‘head to head’ in the ‘Project Cars 2’ game.
This addition will see The O2 offering a four-person Roller-Coaster VR experience, a four-person Underwater Explorer range of experiences, the four-person ‘free-roaming’ ‘Raw Data’ futuristic shooting experience, plus this latest addition, a five-person car racing challenge. The O2 is the world’s most popular music and entertainment venue, receiving over 9 million visitors a year.
On 10 September 2019 the Company will launch its first bespoke ‘Tower Coaster’ VR experience at Blackpool Tower, the Merlin owned Entertainment Centre. The new experience will feature a thrilling roller coaster ride “falling” over 400 feet from above the Blackpool skyline. This is the first in a range of tailored ‘Tower Coaster’ city experiences which can be themed around any cityscape.
In addition to Blackpool Tower, the Company has agreed further installs into the Merlin estate. The first at Legoland Windsor, this being a four-person ‘The Great Lego Race’ VR experience, and the second at London’s largest aquarium, the ‘London SeaLife Aquarium’ centre on the famous Southbank. This landmark site boasts over 1m visitors per annum. This site will be installed in September 2019 and will see the official launch of the Company’s latest ‘Underwater Explorer’ experience, ‘Shark Dive‘ which gives customers the opportunity to get up close and personal with Tiger and Hammerhead Sharks in an immersive underwater experience.
