Cloud backup is increasingly important for SMBs and where there is an opportunity for the channel Giacom Product Manager, Carl Oliver, said.
Oliver said that digitalisation accelerated by around five to eight years because of Covid19 and transitioning towards the use of cloud-based technologies has formed a key component of this transformation.
However, as organisations shift from using on-premise solutions to the cloud, many will not have considered that data – despite being located in the cloud – still needs to be backed up. This is particularly true of the SMB market.
“The channel, therefore, needs to educate and support SMB organisations as they develop and deploy their cloud strategies. But, it also means that ITCs need to work with their CSP partners to capitalise on the potential recurring revenue-generating opportunities that backup provisioning can offer”, Oliver said.
