HP has released its Amplify Data Insights platform that will see the vendor share its own, partner and third-party market intelligence.
HP’s market route head, Luciana Broggi, said that the company was moving out of a backwards-looking model which was based on the performance and size of the partners. Instead, it wanted a model that was more future-led and more focusing on what is the experience we want to give to our customers today and in the future.
Broggi said that meant HP needed to establish what the capabilities were in the channel and what levels of support were required from the vendor.
“Data is the currency of the future and we have been talking about that for a long time and we talk about that in every industry”, Broggi claimed.