Sharp launches new partner programme

Sharp Business Systems UK has revised its partner programme to reduce the reliance on using hardware sales as the main performance indicator.

Apparently, the outfit has been chatting to its partners and customers to make sure both understand that the business offers more than just the traditional printers.

Sharp dealer sales director Paul Leach said COVID-19 necessitated a new way of thinking.

“We knew our previous programme needed to evolve with the changing marketplace. The new programme has been designed to meet the needs of our partners and help them meet customer demand for practical, relevant and cost-effective solutions. We see the programme as a partnership. We wanted to develop and create a partner programme that is aspirational to the dealers we partner with, and ultimately leads to a successful relationship for both sides”, Leach said. 

Sharp’s Technology Partner Programme offers three tiers – certified, premium and elite. The rewards become greater as partners move up through the tiers, with increased sales and product training, tender assistance and marketing assets on offer.

Meanwhile, continuous intelligence specialist Sumo Logic has been expanding its channel base across Europe, the Middle East and Africa (EMEA) and revealed it has added a few more firms to its programme.

Recent additions on the partner front include managed detection and response player eSentire and Computacenter, along with distributors e92plus and ICOS, which join Westcon as part of the firm’s second-tier line-up.