HP has released its Amplify Data Insights platform that will see the vendor share its own, partner and third-party market intelligence.
HP’s market route head, Luciana Broggi, said that the company was moving out of a backwards-looking model which was based on the performance and size of the partners. Instead, it wanted a model that was more future-led and more focusing on what is the experience we want to give to our customers today and in the future.
Broggi said that meant HP needed to establish what the capabilities were in the channel and what levels of support were required from the vendor.
“Data is the currency of the future and we have been talking about that for a long time and we talk about that in every industry”, Broggi claimed.
“Statistics say that by 2025, 175 zettabytes will be the quantity of data used by companies to drive investments, programmes, initiatives and actions in the industry. We want to be part of that ecosystem and we want our channel partners, together with us, to be part of that ecosystem and we want to make sure that we become a very data-driven, end-to-end capability.”
Broggi said partners would be able to respond to RFP with much more thought and customer-specific intelligence.
“So that we can offer to our customers the right product, the right programmes and the right solutions that they are looking for and we support them in delivering their business outcomes”, she said.
