Cisco lifted its kimono on a “new and improved” partner programme to reveal something its partners have never seen before.
But the company denied that, and said that the new programme includes the best bits of the old one but adds extra elements, incentives and support.
The company said that the new programme is based around four key partner roles: Integrator, Provider, Developer, and Advisor. These changes, Cisco said, will ensure it can better support myriad ways in which partners work with customers in the real-world – be that reselling, offering managing services, developing using their own APIs or acting as trusted advisors.
