Tag: Invisibly

Customers hate targeted marketing

Posted on May 28, 2021 by - News

Hitting customers with targeted marketing appears to be a rather good way of killing a sale, according to a new survey.

A Realtime Research survey by Invisibly that polled 1247 people, found that three-quarters of customers don’t want targeted marketing ads.

Invisibly found that 68 percent of respondents say data privacy is important to them and 82 percent of respondents support measures that would prevent companies and devices from collecting or sharing their data.

Based on that it is not surprising that 76 percent don’t like getting targeted marketing ads online and say it needs to stop. Oddly men are bigger fans of targeted adverts than women with  11 per cent more men than women like getting targeted online ads.

Selling customer data is a good way to hack them off

Posted on May 27, 2021 by - News

People all over the world are upset at how their data is being collected and used according to a recent survey by Invisibly.

The survey said that more than 79 percent of people do not approve of companies profiting from their data, and 77 percent want to control who can access their data.

Invisibly Dr Head of Product Don Vaughn said: “It takes education to understand why data privacy is important and free time to actually take action. Unfortunately, those who earn lower wages and work more hours, on average, don’t necessarily have the time to think about and manage their data privacy.”

Those familiar with data collection and online advertising understand just how difficult, if not impossible it currently is to have control over your data.

Of course Invisibly wants to flog a data platform where people can choose what data they share, and get compensated for it, but the point remains that channel businesses will get into rather a lot of hot water if they start peddling customer data.