Hitting customers with targeted marketing appears to be a rather good way of killing a sale, according to a new survey.
A Realtime Research survey by Invisibly that polled 1247 people, found that three-quarters of customers don’t want targeted marketing ads.
Invisibly found that 68 percent of respondents say data privacy is important to them and 82 percent of respondents support measures that would prevent companies and devices from collecting or sharing their data.
Based on that it is not surprising that 76 percent don’t like getting targeted marketing ads online and say it needs to stop. Oddly men are bigger fans of targeted adverts than women with 11 per cent more men than women like getting targeted online ads.
