Bridgestone has acquired a five per cent stake in its automotive Software as a service (SaaS) business, Avayler, valuing the company launched in July 2021 at more than $60 million.
The Commercial Agreement will allow Bridgestone to use Avayler’s products in retail stores and mobile applications.
Halfords developed the Avayler SaaS solution in-house to manage automotive services across its expansive garage network and an increasing number of mobile vans.
The company said that the Avayler platform has no direct equivalent today. As well as streamlining customer bookings – online, over the phone, and in-store – and job execution inside the garage, its mobile capability uses algorithms to instantly calculate the available customer time slots according to the nearest van location and parts availability.
