Xerox buys Go Inspire to improve customer service.

Xerox has picked up UK-based print, digital marketing and communication services provider Go Inspire to bulk out its service operation.

Go Inspire has a customer base that stretches across EMEA and offers Xerox a chance to expand its digital services capabilities, it appears.

Xerox UK & Ireland managing director and senior vice-president for EMEA global document services  Darren Cassidy said Go Inspire’s capabilities will support the transformation of our transactional and direct mail services into multi-channel communications, accelerate growth in EMEA and create new avenues for us to help current and new clients.

Go Inspire CEO  Patrick Headley said the firm would be able to support growth on the digital services front.

“Together with Xerox, we will expand the portfolio of high-value services for our expanding client base throughout the UK and beyond”, he said.

Xerox has acquired resellers in the past. In 2011, the print player snapped up NewField IT to add more depth to its managed print services, as well as SME specialist Concept Group, but it then turned its gaze more towards the US and mainland Europe.