Veeam is talking to partners about improving its channel programme because it wants them to include the improvements made to its latest flagship product release into their pitches.
Veeam, which is a backup and data management specialist, wants to give more rewards for those that specialise in services and gaining expertise around its technology.
Under the new plans, gold and platinum partners will get opportunities to increase profit margins and the deal registration system will have stronger incentives. The vendor is also making sure that the margins remain high for those that want to offer their customers subscription payment models.
There are more performance-related metrics for Value-added resellers (VARs) and distributors using A management by objectives system.
Alex Walsh, manager of channels and alliances for UK and Ireland at Veeam, said that the ongoing uncertainty brought on by the pandemic has left the UK’s business leaders with some major decisions around their IT spend this year.
“Businesses require more than the implementation of IT solutions; they need strategic advice, high levels of service and expert consultancy from their partners. That’s why we’ve enhanced our ProPartner programme for VARs across EMEA. The improvements will reward partners that demonstrate core competencies and service offerings, and will see Veeam strengthen its joint network of VARs, Veeam cloud and service providers [VCSPs], and system integrators along the way”, Walsh said.
