Tag: Western Digital

100TB hard drives to arrive by 2025

Posted on November 27, 2014 by - News

science_fiction1940An industry consortium today released a roadmap for new recording technologies could yield 100TB hard drives in about 10 years.

Advanced Storage Technology Consortium (ASTC)’ s figures show hard-drives which are 10 times the capacity of today’s biggest hard drives. Apparently, it will be achieved using up-and-coming techniques such as laser-assisted recording technology.

The ASTC’s roadmap shows HAMR and BMPR technologies combining to grow bit areal densities and technologies such as Bit Patterned Media Recording (BPMR) and Heat-Assisted Magnetic Recording (HAMR) will result in up to 10-terabit-per-square-inch (Tbpsi) areal densities by 2025, compared with today’s .86 Tbpsi areal densities.

Industry analyst Tom Coughlin wrote in his bog that this implies that a 3.5-inch HDD built with that technology could have about 10X the capacity of the 10TB HDDs in 2025, or 100TB.

Western Digital’s HGST division has been sealing helium gas in its enterprise drives to reduce friction created by spinning platters, thereby allowing it to pack them more tightly together. Its Ultrastar HelioSeal product line now has 8TB and 10TB hard drives.

Using Helium instead of air, HGST is able to pack more platters into a hard drive.

Seagate’s largest capacity drive using conventional recording is 6TB. The company has been using a technology called Shingled Magnetic Recording (SMR), which overlaps data tracks on a disk platter like shingles on a rooftop to increase that to 8TB.

However, SMR likely to continue adding areal  density and adding helium is limited.

The problem is that as disk drive densities increase, the potential for data errors also increases due to a phenomenon known as superparamagnetism. This is when there is a magnetic pull between bits on a platter’s surface can randomly flip them, thus changing their value from one to zero or zero to one.

Seagate believes it can produce a 30TB drive by 2020 using (HAMR). HAMR integrates a semiconductor laser onto a hard drive recording transducer. The lasers are able to set down smaller bits, but ones that are also harder to overwrite, which makes the media more stable by reducing overwrite errors.

Personal storage devices rose in Europe

Posted on October 3, 2014 by - News, Products

seagate-hddMarket analysis firm IDC said that 6.3 million personal and entry level storage devices shipped in Europe, the Middle East and Africa (EMEA) during the second quarter of this year.

The market includes storage hardware products made for end users, small offices and small businesses.

Companies selling these products include Toshiba, Western Digital, Seagate, Buffalo, D-Link, Netgear and Lenovo/EMC.

The market for sales in western Europe grew 3.5 percent in the quarter compared to the same quarter last year.  Western Europe also represented the largest market for units shipped, amounting to 4.7 million units.  Those revenues largely came for personal level storage.

The central eastern Europe and Middle East and Africa (CEMA) showed a drop of 13 percent year on year.  The drop was because of sanctions against Russia and the Ukrainian crisis, as well as less bandwidth capabilities and the fact not many people work remotely in the region.

The Middle East and Africa showed a drop of 17 percent year on year, caused by political turmoil and civil unrest.

Data centres face revolution

Posted on September 11, 2014 by - News

server-racksFour disruptive forces are set to change the face of the data centre by 2016.

That’s according to market research firm Gartner, which estimates that although the data centre market seems poised for growth, existing assumptions will be challenged.

Vendors like the 50 percent or more gross margins in storage and networking hardware and software but  one vendor might decide to slash its margins, so forcing a price war in the data centre industry.

Traditional data centre firms will also face disruption from cloud computing which will reduce the demand of for total amount of compute to total workload.  And Amazon, Google, IBM, Microsoft and Baidu are offering platform as a service, with the existing companies failing to offer something equally compelling.

Thirdly, economic warfare between the BRICS countries – Brazil, Russia, India, China and South Africa will largely increase competition in the data centre infrastructure market.

Last, Gartner thinks that buyers will come to regard multinational providers as untrustworthy. Also there is an increase in small white box assemblers.

Gartner believes that while Intel, AMD, Western Digital and Seagate will sit pretty for the next fee years, the first two will see erosion from ARM and other architectures.  Storage will shift to flash.

Seagate releases 8TB hard drive

Posted on August 27, 2014 by - News

Seagate  has decided that the world needs hard drives which can store 8TB.

The 8TB HDD comes five months after Western Digital had released the first ever 6TB HDD, so the company clearly thinks we are running out of space.

Apparently the 8TB HDD comes in the 3.5-inch form factor and  features a SATA 6Gbps interface and multi-drive RV tolerance which makes it suitable for data centres.

At this point it is not clear if the drive uses PMR (Perpendicular Magnetic Recording) or low-resistance helium technology was employed.

Seagate vice president of marketing Scott Horn said that as the world becomes more mobile, the number of devices we use to create and consume data is driving an explosive growth in unstructured data.

“This places increased pressure on cloud builders to look for innovative ways to build cost-effective, high capacity storage for both private and cloud-based data centres,” he said.

He thinks the new drive will support the demand for high capacity storage in a world bursting with digital creation, consumption and long-term storage.

Unfortunately, Seagate did not announce the retail price for its 8TB HDD though the company claims that the new hard drive has “the lowest total cost of ownership in the industry.” In otherwords while the drive is expensive it will be cheaper than owning two 4 TB machines.

Western Digital makes bumper profit

Posted on October 25, 2013 by - News

Western Digital logoWD turned in a net profit of $495 million on revenues of $3.8 billion for its first fiscal quarter, ending on September 27th last.

At the end of the quarter, WD ended up with cash in the bank of $4.9 billion and used some of its loot to buy back 2.3 million shares.

CEO Steve Milligan said that its HGST and WD subsidiaries performed well.

And it expects to continue to do well in its current quarter too, bolstered by thr world’s need for ever more storage.

Hard drive sales slow down

Posted on August 5, 2013 by - News

hdd-hugeShipments of mechanical hard drives are steadily declining, confirming what everyone in the industry knew already – the PC market is losing steam.

Seagate saw its Q2 shipments drop 3.2 percent over Q1, to 53.9 million drives. Toshiba lost some market share and shipped 19.6 million units. Western Digital shipped 59.9 million drives, 0.4 percent less than in Q1.

Shipments of mobile drives were also down 0.4 percent and the average drive size remained at 610GB. Hybrid drives are not taking off as expected by some punters.

Desktops fared even worse, with an 8.3 percent decline from the first quarter. The slump may cause some inventory concerns in Q3 and beyond. The average capacity of desktop drives shipped last quarter was 1TB, no changes there.

There is some good news to report as well. The enterprise hard drive market is recovering. It was up 12 percent last quarter. Shipments of hard drives for consumer electronics were also up, 0.8 percent according to IT Wire. 

Although there’s plenty of room for improvement, the hard drive market won’t recover anytime soon.

Cheaper SSDs and hybrid drives are also starting to make a mark, but HDDs are still the cheapest option and the darling of OEMs and consumers alike.

Sales of slim HDDs are soaring

Posted on July 23, 2013 by - News, Products

seagate-hddEarlier this year Seagate and Western Digital introduced a range of 5-millimetre and 7-millimetre HDDs/SSHDs and it appears they will have no shortage of customers. According to IHS, sales of 5- and 7-millimetre drives will soar to 133 million units by 2017, up from just five million last year.

Ultra thin hard drives and hybrid drives are used in Ultrabooks and other thin devices, which are expected to slowly squeeze more traditional form factors out of the consumer market in coming years.

IHS reckons shipments of 9.5mm drives will drop to 79 million units by 2017, down from 245 million in 2012, reports Electronicsfeed.

However, it won’t all be smooth sailing for hard drive makers. Shipments of SSDs are still growing at a fast pace. SSD shipments are projected to climb some 90 percent this year, hitting 64.6 million units, whereas hard drives shipments are slowing down. They are expected to drop five percent to 545.8 million units. Ultra thin hard drives and hybrids will help in the short term, but SSDs will continue to find new markets as prices of NAND drop.

The big hope for hard drive makers is that they will manage to score more design wins with their new thin drives, as they are still a lot cheaper than SSDs. This is where they can expect some help from Microsoft, as Windows 8.x is a lot more bloated than iOS or Android, so there is a chance that cheap Windows hybrids and tablets will have to use mechanical drives, or hybrid drives.

“Both the thinner HDDs along with hybrid HDDs could even start finding acceptance in ultrathin PCs and tablet PCs—two products that now mostly use solid-state drives as their storage element. Hard disks have lost market share to SSDs, which offer better performance and can be more easily used to achieve a thinner and lighter form factor crucial to tablets and ultrathin PCs,” said Fang Zhang, storage systems analyst at IHS.

In the long run, however, hard drives have no place in tablets or hybrids, or 2-in-1s as Intel likes to call them these days. In any case they are a cheap and proven interim alternative, as they will enable vendors to come up with cheaper ultrathin devices before SSD prices come down to acceptable levels.

WD rolls out anorexic 1TB drive

Posted on June 3, 2013 by - News

westerndigitalWestern Digital has announced the world’s thinnest 1TB 2.5-inch drive. The new Blue series drives are already shipping and they are available in capacities ranging from 320GB to 1TB.

However, it’s not the thinnest thing around. Both WD and Seagate are making a lot of noise about their new 5mm drives, but they max out at 500GB. The 7mm drives are designed for mainstream notebooks and other thin and light systems, including All-in-Ones.

WD VP and general manager for client storage Matt Rutledge said consumers with huge content portfolios need not worry about getting a thin and light notebooks.

“This most compact 1TB hard drive to-date offers manufacturers of systems an upsell path for their customers who will now be able to choose systems offering both sleek design and high capacity,” he said.

Intel and Acer are also talking up the new drives, which are showing up just in time for Intel’s Haswell refresh. The new 1TB Blue drive comes with a two-year warranty and it’s priced at $139.

WD ships first 5mm 2.5-inch drives

Posted on May 16, 2013 by - News, Products

wd-ultraslimWestern Digital has started shipping the world’s first ultraslim 2.5-inch drives, designed specifically to meet the needs of Ultrabook vendors and makers of all things thin.

Measuring just 5mm at the waistline, WD’s new drives should enable even thinner devices, but as an added benefit they are quieter and more efficient than 7mm and 9.5mm drives. The new ultraslims also usher in a new era for WD, as they are the company’s first big foray into the hybrid drive market.

Seagate pioneered the hybrid drive market a couple of years ago with its Momentus XT series. It was only a matter of time before Western Digital entered the market and earlier this year they showed off their first SSHD designs. They were followed up by 5mm slim WD Black SSHD products. Mechanical 5mm drives will be marketed under the WD Blue brand. 

“With the launch of our new WD Blue 5 mm ultra slim hard drives and our WD Black SSHD products, currently shipping to OEMs, WD is delivering to our customers a variety of solutions that maximize storage capacity and volumetric efficiency, as well as performance and system responsiveness, for consumers,” said Matt Rutledge, vice president of WD’s client computing business unit. “Our engineering team took a clean-sheet approach with 5 mm to deliver an ultra-thin hard drive that enables a world of possibilities and applications for mobile computing and beyond.”

Although SSDs are slowly emerging as the preferred choice for Ultrabooks and high performance notebooks, the medium range and low end are still dominated by traditional hard drives, with a few proprietary hybrid solutions here and there, usually found in budget ultrathins powered by AMD low voltage chips and a few cheap Intels. 

Hybrid drives offer substantial performance gains over traditional HDDs, at the fraction of the cost of proper SSDs. This is what is starting to make them increasingly appealing for system integrators and end-consumers alike.

Although Western Digital’s first 5mm are shipping to disties and OEMs as we speak, they are still available in a single capacity, 500GB. The mechanical WD Blue drive is priced at $89, but WD did not release the price of the WD Black hybrid unit.

The downside? WD’s ultraslims feature a new proprietary connector, as the standard SATA and DC plugs are simply too big for 5mm drives.

Demand for SSDs to stay strong

Posted on May 8, 2013 by - News, Opinions, Products

hdd-hugeAlthough the PC market has seen better days, shipments of solid state drives are expected to grow more than 600 percent by 2017, according to the latest figures released by IHS. However, even at this rate, two thirds of PCs shipped in 2017 will still have mechanical hard drives, although many of them will probably be hybrids. 

PC SSD shipments are expected to hit 227 million units in 2017, up from 31 million last year.

Hard drive shipments will drop to 410 million by 2017, down 14 percent from 475 million in 2012. In just five short years SSDs will claim 36 percent of the market, up from just six percent last year. HDDs will account for the remaining 64 percent, but memory makers stand to cash in from them as well, as hybrid drives hit the market in ever increasing numbers.

The driving force behind the SSD boom will be ultrabooks and other ultrathin devices. IHS analyst Fang Zhang believes ultrabooks and ultrathins, combined with touch screens and convertible form factors, will become very compelling machines, designed to lure consumers away from smartphones and tablets.

Of course, none of this is possible without more consumer interest. Although enthusiasts have been buying SSDs for years, the standard PC box buyer doesn’t care too much about the latest storage technology, which is still too pricey for mainstream adoption. Ultrabooks are slowly changing the public perception of SSDs are geeky devices for gamers and enthusiasts. Consumers are slowly starting to appreciate the added agility and responsiveness of SSD-based systems, and prices are tumbling as well.

On Tuesday Seagate announced its first series of SSD products designed to cover all market segments. The news was closely followed by an announcement from Western Digital and SadDisk, who will collaborate on new hybrid drives. Traditional HDD churners simply have to transition to SSDs and hybrid drives, it is just a matter of time.

“SSDs have dropped in price this year. The industry would probably put this down to supply and demand – but if I’m honest I think it’s all down to competition. Big players are moving in and really taking this industry to the next level – this week WD and Seagate separately announced their SSD push – and it wouldn’t surprise me if these larger players triggered a price war to push smaller players out of the market,” a reseller told us. “In terms of getting consumers more involved isn’t it just a case of making them a more prominent feature of gadgets and cost points? The average consumer just cares about what they can get and for how much.”

More marketing cash from the likes of Seagate and Western Digital will help, but so will tablets and smartphones. Consumer are already enjoying the perks of speedy solid state storage on their iPads and Androids, which means they are far more likely to go for an SSD based PC next time they upgrade. It is basically a case of not downgrading from a horse to a donkey, as Balkanese old wise men would say.

Seagate to phase out 7200rpm notebook drives this year

Posted on March 4, 2013 by - News, Products

seagate-hddSeagate is planning to kill off 7200rpm notebook hard drives by the end of the year, but the decision is raising quite a few questions, and eyebrows.

Ultrabooks and high end notebooks have already shifted to SSDs, or in some cases hybrid drives, hence Seagate’s decision should come as no surprise. Traditional 7200rpm drives tend to generate quite a bit of heat and they need a lot more power than SSDs, so they’re anything but an ideal choice for thin and light notebooks.

David Burks, Seagate’s director of marketing and product management, told X-bit Labs that the company will stop building 7200rpm notebook drives “at the end of 2013”. Seagate already offers a range of hybrid 2.5-inch drives to OEMs and retailers, but it is expected to refresh its lineup later this year. The phase out should coincide with the introduction of next generation Seagate hybrid drives.

Western Digital recently showcased its first 2.5-inch hybrids, with a lot more NAND cache than Seagate Momentus XT series hybrid drives, but neither company has made a serious effort to enter the SSD market, which is overcrowded as it is.

However, although Seagate will stop producing 7200rpm notebook drives this year, they will probably be on the market for the better part of 2014. Since Western Digital is a relative newcomer to the hybrid market, it might keep building 7200rpm drives a bit longer, although it is more than likely that WD will drop 7200rpm drives in favour of hybrids as well.

Hard drive prices slowly returning to pre-flood levels

Posted on January 25, 2013 by - News, Opinions, Products

hddcloseupThe hard drive industry was hit hard by heavy flooding in Thailand back in 2011. Several plants, providing vital components for Seagate and Western Digital, temporarily went off line following the disaster. The shortage caused a massive surge in hard drive prices and its effects are still being felt.

Keen to provide a bit of perspective, Xbit Labs compiled an interesting chart of hard drive average selling prices, based on data from Seagate’s and Western Digital’s SEC filings over the last four years. Pre-flood average selling prices (ASPs) were between $45 and $55, but they soared to the $70 mark in Q4 2011. The recovery was painfully slow and although some rather optimistic analysts claimed the market would stabilize by mid-2012, we are still feeling the muddy aftertaste of Thai flood water.

According to the latest figures, average selling prices decreased to $62 – $63 per unit and they are still considerably higher than pre-flood prices. Prices are currently at 2008 levels, which means they are still too high for comfort. Of course, the effects of the global economic downturn and recent PC slump were not factored into 2008 pricing and ASPs should be significantly lower today, even after they are adjusted for inflation.
This is bad for consumers and system integrators alike, as they have to adjust their own margins to compensate for the higher prices.  What’s more, hard drive makers are probably not too keen to reduce their ASPs, as further cuts would negatively impact their margins while they are still reeling from flood-related losses. Western Digital CEO Stephen Milligan confirmed the company has more capacity, but it is throttling it to what it sees as demand, which is a polite way of saying WD is trying to keep prices artificially high.

It is even worse for end consumers looking to upgrade their PCs or get some cheap portable storage. Back in mid-2011, per-terabyte retail prices were at their lowest point, about €25 in European markets and a 2TB 3.5-inch drive cost roughly €50. By November 2011, per-terabyte prices hit €35 to €38 and they went on to peak at €50 to €55 by April 2012. Retail prices today are still significantly higher than in 2011 and they are in the €38 to €40 range across Europe.

Xbit also concluded that ASPs peaked in Q4 2011. In the meantime, SSD prices continued to tumble, but SSDs are still too costly to completely replace traditional hard drives. However, SSD shipments are expected to double in 2013, as they are the preferred storage option for Ultrabooks.

Hybrid drives are also entering the fray and they can be found in quite a few budget ultrathin notebooks, although their days in proper Ultrabooks are numbered. So far Seagate is the only hard drive maker to offer 2.5-inch hybrid drives in retail, but Western Digital is also entering the market and it showed off its first consumer friendly hybrid drives at CES.

Traditional hard drives are not going anywhere yet and it is evident that WD and Seagate have enough room to maintain a huge price advantage over SSDs, as they are artificially inflating prices. They can’t bridge the performance and power consumption gap, but by offering hybrid drives they can bring the best of both worlds to value-minded consumers.