There have been several huge shifts within the IT channel over the last couple of years as companies have had to adapt their go-to-market models to meet customer demands and companies must evolve their channel strategies, according to Becyrpt’s channel specialist.
Jo-anne Holliday said that IT distribution plays a vital role alongside channel partners in helping their end customers achieve their digital transformation goals. In many ways, distribution provides the value-added services needed to compete in today’s complex IT marketplace – something that’s reflected in the sector’s continued growth.
