An Insurtech study claims that consumers are demanding more digital services from their insurance companies.
The study is part of the 2020 DXC Insurance Survey Report: The Voice of the US Consumer and highlights how consumer demand creates opportunities for insurers to deploy customer-facing digital technologies across their organisations.
Digital transformation by insurers will not only help them “gain market share and boost lifetime customer value” but also assert themselves as “exemplars of a new, more collaborative concept of the insurer-policyholder relationship”, according to DXC Technology.
DXC developed the survey to help insurers transform their business models and compete in a “changing, more consumer-focused market”.
In the survey, 87 percent of respondents said they’re comfortable sharing personal and lifestyle-focused data to benefit lower insurance premiums.
