Druva Senior Vice President, Worldwide Partners and Alliances. Robert Brower has been looking at his Tarot cards and reached the conclusion that managed service provider growth will outperform the market next year.
He thinks that in 2022, service provider (SP) growth will be more aligned to helping customers achieve business outcomes at the same spend versus customers looking to SPs to reduce spend.
“A few factors play here: traditional value-added resellers (VARs) are pivoting to managed services, as customers are outsourcing more app and data services to software-as-a-service (SaaS) providers”, Brower said.
This forced VARs to realign to services that follow the market (identity, security, cloud management). Additionally, hyper scale and tier-one SPs have redefined economies of scale and can no longer grow based on price-in-market, so they grow by acquisition.
