Tag: Andy Bogdan

The IT channel today is missing ‘the human touch’ according to a Kaspersky survey.

Nearly seven out of 10 resellers and distributors want better relationships with vendors. The same number say they would like more personal contact with their dedicated account manager.

Kaspersky notes that the current need for more of a human touch is important, given that phone calls have, in many cases, been replaced by email and other digital forms of communication, like Morse Code and Semaphore. Read more…

Kaspersky’s UK SMB boss of the channel, Andy Bogdan, said that the channel is evolving and vendors must answer partners’ calls for education and empowerment

Bogdan said that those that do not adapt to changing market demands will struggle as long-term success now, more than ever, depends on value-added services and insights as well as products.

“Channel partners are calling for education, knowledge and insight – and vendors would be wise to listen, given that eight in 10 UK distributors and resellers prefer to work with those that provide training and education”, Bogdan said. Read more…