Tag: Advania

Mid-market bosses are buying the wrong tech

Microsoft partner Advania has found massive problems for mid-market firms in Northern Europe: they’re splashing out on the wrong tech mix with no way out.

Censuswide, an independent research firm, quizzed 966 mid-market IT chiefs across the UK, Sweden, Denmark, Finland, Norway and Iceland.

The report found mid-market bosses feel snubbed with most thinking they are forking out on tech that doesn’t suit their business needs.

The findings come as company bankruptcies soar to their highest level in the UK since 2009 and mid-sized firms face sky-high borrowing costs, post-pandemic debt and rising inflation. IT budget slashes are unavoidable, yet despite mid-market firms knowing where they are overspending, the survey shows they don’t know how to chop.

Advania pushes into Sweden with RTS buy

MSP Advania has acquired large-scale digital transformation provider RTS as part of a cunning plan to enter the Swedish market.

Advania says it wants to become the preferred IT-services provider in Northern Europe and acquire all RTS’s shares from ShortCap and management.

The transaction is expected to close during Q4 2023, if the regulators give it the nod.

For those not in the know, the Swedish privately-owned IT services company specialises in large digital transformation projects and managed services as well as offering hardware and licenses.

Nordic Advania takes over Content+Cloud

Content+Cloud has been acquired by Nordic MSP giant Advania, in a deal which will create a combined group with more than £800 million in turnover. M&As again, eh?

The London-based Microsoft partner generated revenues of £84.5 million for its year ending 31 March 2021 and it has 800 staff across offices in London, Manchester, Milton Keynes, Reading, Cardiff and Cape Town in South Africa, Content+Cloud claims to operate across all three of “Microsoft clouds” – Modern Workplace, Azure and Dynamics – and has earned 16 Microsoft Gold certifications and six Advanced specialisations.