Microsoft partner Advania has found massive problems for mid-market firms in Northern Europe: they’re splashing out on the wrong tech mix with no way out.
Censuswide, an independent research firm, quizzed 966 mid-market IT chiefs across the UK, Sweden, Denmark, Finland, Norway and Iceland.
The report found mid-market bosses feel snubbed with most thinking they are forking out on tech that doesn’t suit their business needs.
The findings come as company bankruptcies soar to their highest level in the UK since 2009 and mid-sized firms face sky-high borrowing costs, post-pandemic debt and rising inflation. IT budget slashes are unavoidable, yet despite mid-market firms knowing where they are overspending, the survey shows they don’t know how to chop.