Red Hat is increasing its partner support package.
The outfit’s director of partners for Europe, the Middle East and Africa (EMEA), Kevin Bland, said there was a need to increase the support it gives to traditional solution provider partners.
The firm has dedicated leaders that cover global systems integrators (GSIs), cloud providers and independent software vendors (ISVs), but Bland felt it needed something similar for the general reseller base.
He said that the company was a point of evolution where the majority, in terms of the number of partners, that sits within our ecosystem as traditional solution providers and those partners deserved a leader at the vendor to focus on their needs.
“We’ve got to connect these partners with our GSI partners, with our ISVs, with CCSPs [certified cloud security partners]. Some will turn into cloud service providers, some will evolve into ISVs, some will be a good route to market for those organisations, and some will supplement it with skills and services”, said Bland.
Bland said his focus for the rest of the year would be to get the support role working, and he was aware it had to be a framework that was scalable and repeatable across EMEA.
At the same time, Red Hat is looking to make life better for all partners with the decision to offer deal registration protection around renewals.
Since July, the firm has been working on plans to reward value-added partners and has had a soft launch of a scheme that premier partners have been working with to make sure that those delivering the goods get protected throughout the lifecycle of a customer relationship.
