Content+Cloud has been acquired by Nordic MSP giant Advania, in a deal which will create a combined group with more than £800 million in turnover. M&As again, eh?
The London-based Microsoft partner generated revenues of £84.5 million for its year ending 31 March 2021 and it has 800 staff across offices in London, Manchester, Milton Keynes, Reading, Cardiff and Cape Town in South Africa, Content+Cloud claims to operate across all three of “Microsoft clouds” – Modern Workplace, Azure and Dynamics – and has earned 16 Microsoft Gold certifications and six Advanced specialisations.
Advania is a managed services behemoth which claims to have 27 locations across Sweden, Iceland, Norway, Finland and Denmark.
The deal is expected to close this month.
The UK firm’s CEO, Peter Sweetbaum, will continue to lead the business and Content+Cloud will continue operating as a Microsoft-focused cloud partner in the UK.
Advania CEO Mikael Noaksson, said: “Being able to join forces with Peter and his team is an exceptional opportunity for Advania to enhance our customer proposition and to scale our offering outside the Nordics. For Advania the acquisition of C+C is a major step towards becoming a leading northern European IT services provider with our decentralised model, customer intimacy focus and long-term relationships.”
Sweetbaum said: “Over the last five years, Content+Cloud has brought together some of the most exciting businesses within the Microsoft technology ecosystem, making us a leading Microsoft cloud services and digital transformation partner in the UK. Becoming part of the Advania Group, with their well-earned reputation in the Nordics and our mutual focus on customer centricity, presents an incredibly exciting opportunity for the group to build a leading European technology and transformation provider to our clients.”
