Biggish Blue has decided to give its infrastructure spinoff a name that sounds a bit like a skincare product for nappy rash.
Kyndryl, which will be kinder to all your kinder’s itchy skin, is the name of IBM’s Managed Infrastructure Services business which is to become a fully-fledged public company by the end of this year.
The marketers say that the name is a combination of the words ‘kinship’ and ‘tendril’ which sounds even less appetising unless you are a company designed by HP Lovecraft.
Martin Schroeter, who was appointed Kyndryl CEO at the beginning of this year, said that the name “evokes the spirit of true partnership and growth”.
“Customers around the world will come to know Kyndryl as a brand that runs the vital systems at the heart of progress, and an independent company with the best global talent in the industry”, he added.
According to Kyndryl chief marketing officer Maria Bartolome Winans, “creating a name is just the start of our journey as a brand.
“It will help identify us and support recognition, but the meaning of the name will be built and enhanced over time from our behaviours, aspirations and actions, and what we enable our customers to do. Our vision is to be the leading company that designs, runs and modernises the critical technology infrastructure of the world’s most important businesses and institutions, ultimately powering human progress.”
