Google Cloud wants new partners and is offering augmented incentives and resources for global partners to exploit the burgeoning opportunities in AI.
Its plans were revealed at this week’s Google Cloud Next ’23 summit in London.
Google’s cunning plan involves using tools such as Duet AI and Vertex AI in critical domains like data modernisation and cloud migrations, incorporating these tools into partner systems and processes and making a concerted global push through managed service providers (MSPs).
Google Cloud plans to significantly boost funding by up to tenfold for independent software vendors (ISVs) and systems integrator partners aiming to implement gen AI.
The company has also announced that it will double its rewards for service partners that drive greater workload adoption and accelerate the adoption of strategic products.
Google Cloud Channel VP Bron Hastings said the move was part of the changes Google Cloud made to its advantage programme earlier in the year.
He said that services have become a core component of customer service.
“That’s both from technology and innovation. It includes migration services, cybersecurity, and infrastructure modernisation. Still, it also includes workspace, and, in particular, as we bring things like Duet AI to the customers, this is a big service element.”
MSPs were crucial to this cunning plan because Google wants them to become sales and service more fully.
“If you think about it, customers are asking for someone with domain expertise in some areas. So maybe an MSP wants to be domain-deep in infrastructure optimisation, maybe they want to be domain-deep in security. What we’re asking the partner ecosystem to do is to get that specialisation.”
As part of the initiative, the hyperscaler also announced a new cohort of partners, including Accenture, BCG, Capgemini, Deloitte and Wipro.
The initiative equips partners with Gen AI journey maps, badges, and accelerated go-to-market tracks.
Beyond these updates, Google Cloud is announcing strategic partnerships with organisations in the UK and EMEA, such as Norway-based MSP Crayon, to extend the availability of AI technology and services to customers.
