Deep Instinct’s Brooks Wallace, vice-president of Europe, Middle East and Africa (EMEA) sales has said that deep learning was there to help MSPs help their customers get a step ahead of the cybercriminals.
Wallace said that people often make the mistake of thinking in terms of artificial intelligence when they mean machine learning when they actually need deep learning which is much more useful.
“Deep learning works by building a neurological network with all these algorithms, sitting there to learn on its own from a vast amount of raw data. So we don’t give it what is benign or malicious files, we give it all the data and we let it learn on its own and it makes its decision process, organically and autonomously, and it is much more accurate than machine learning.
“We are spending a lot of time evangelising right now because what we’re talking about with deep learning is that it’s not a foreign concept. Prevention has always been the kind of the holy grail of security and has not been achieved, until now.”
Wallace said that when expanding its channel, the company wanted to work with those that really understood the market. It needed those who knew about security, that are gathering managed endpoints for their customers. He said customers want to replace legacy AV and replace next-gen technology that is not blocking ransomware.
“That’s where we’re finding opportunity. The deals that we’ve signed in the last 12 months, the majority of them across Europe, have been with larger MSPs that want to roll this out and replace their existing AV technology. Since we do not compete directly with EDR companies, since we can augment that technology stack, we’re able to fit into a mature resellers model portfolio”, Wallace said.
