Deep Instinct wants its partner programme to energise its channel base while making it a more attractive prospect to new clients.
The firm unveiled its programme at the start of the month with a system that is more akin to a frequent flyer model than the traditional three-tiered approach. Partners accrue points based on a number of metrics, including bringing fresh business to the vendor and sealing deals with the existing user base.
Sam Linford, vice-president of EMEA channels at Deep Instinct, said the firm had increased its channel commitment and wanted a programme that was memorable, simple and profitable.
“We’re trying to achieve a dramatic programme shift [by] doing something entirely new. Historically, we had a fairly lightweight, traditional channel programme, which was medallion tiers based. We’re trying to level the playing field [across] our partnerships, where all of our partners have the opportunity to reach the highest level of programmes, without only doing significant volume bookings”, he added.
“The programme is very much margin focused, rather than discount focused, so our resellers can be confident that they have a true partnership in place with a programme that provides a transparent pathway towards profitability”, he said.
Through this approach, Deep Instinct is expecting to stir channel interest, and with more support planned for managed security service providers (MSSPs), it hopes to swell numbers this year.
