Technology solution provider (TSPs) ConnectWise, today announced the launch of the ConnectWise Partner Programme, which will focus on helping partners grow their cybersecurity practice.
TSPs, including managed service providers (MSPs), will have access to exclusive offerings, resources and support to help them improve profitability and scale and meet growing market demand for managed cybersecurity solutions.
ConnectWise CEO Jason Magee said the company said that the new Partner Programme was developed to support growth-minded TSPs looking for a strategic partner to help them build, grow and sustain a profitable services practice.
Cybersecurity is an area of opportunity for TSPs who want to attract new clients and improve retention and satisfaction among their existing ones. Recent research on SMBs shows that cybersecurity is the top priority for 42 percent with 89 percent saying it’s one of their five priorities. More than 95 percent of SMBs say they would consider switching to a new service provider if they offered the right cybersecurity solution—and on average, they’d pay up to 33 percent more.
Magee said that ConnectWise is now taking a proactive role in driving partner business growth through the new program. Central to this is the introduction of the Partner Development Manager role, which is dedicated to helping partners accelerate sales of managed cybersecurity services.
“In 2018, we told our partners that cybersecurity was the next frontier, the next big revenue opportunity. Partners told us they would value more proactive sales support on their journey to build leading cybersecurity practices, which is why our first priority with our new Partner Programme is in this area. In addition to the partner development manager, a key differentiator of our program is the investment we have made to help TSPs establish and grow their cybersecurity business”, he said.
Programme participants at all maturity levels will benefit from a wide range of benefits: the partner development manager, no-cost internal use licenses, market development funds, co-op marketing funds, a free marketing concierge, and more while using ConnectWise’s deep experience in the cybersecurity discipline. As partners advance through each of four journeys, they will take advantage of increased benefits designed to accelerate sales and marketing impact.
ConnectWise CRO Clint Maddox said: “We’re introducing the Partner Programme now because most of our partners want to launch a new practice or do more to scale their existing offerings and we have the technical aptitude and resources to help them do that effectively.”
