Cloudy Keepit opens UK HQ in London

City Hall and Tower Bridge at Night, London

Cloudy backup outfit Keepit has opened a UK HQ in London as it ramps up its British expansion.

The Danish firm has seen 100 per cent annual growth in the region for the past three years and claims it will do it again in 2024.

The firm added the announcement comes after a recent £29 million cash boost from HSBC Innovation Banking and the launch of the Keepit partner network as the company switches to a partner-only strategy.

Keepit has teamed up with the likes of Phoenix, CDW, and Softcat, is looking to sign up a mix of more extensive partners, and aims to grow its networks within the Salesforce community, too.

He said the firm plans to launch a new partner programme across EMEA, including training and certification, letting partners get different levels of badges.

Keepit claims to be the only backup firm offering the benefits of broad application support and other unique features.

The company said its partners have access to sales and marketing goodies, and Keepit actively pushes joint activities to spread the message that their platform is different from others on the market.

Launched in 2007 and built only for SaaS applications, the Keepit platform is a vendor-independent cloud (i.e., not using any of the public cloud firms) dedicated to SaaS data protection.

Headquartered in Copenhagen, Denmark, with offices in the US, Germany and now the UK, Keepit said its data centres in the Americas and EMEA are powered by 100 per cent green energy to limit their environmental impact and help their customers meet green targets.