Chromebook market grows

Chromebooks distributors are seeing strong sales of the hardware in the first few weeks of the third quarter thanks to a boost from the education sector.

In a market that demonstrates a fair amount of seasonality the third quarter has become the strongest for sales of Chromebooks as education sales filter through.

Writing in his bog, John Vamvakitis, director, international Google geezer for education, said that Google provided an update on the success it has had with penetrating the education sector with its online doc and classroom tools at the beginning of the year.

“There are 80 million educators and students around the world using what has become G Suite for Education. 40 million students and educators rely on Google Classroom to stay organised and support creative teaching techniques. 30 million more use Chromebooks to open up a world of possibilities both inside and outside the classroom,” he wrote.

Analsyt outfit Context expects some consumer sales in the Christmas period, but generally the market will slow down.

There are signs with cost cutting already of some models on retailer websites that some products hovering around the £200 price mark could be reduced further as part of Black Friday and Cyber Monday promotions coming in at the end of November.

Chromebook’s share of overall notebook sales is expected to fall from this quarter’s high and drop further in the new year, Context reports.

Acer remains the leading vendor in the market, followed by Lenovo, HP and Asus, with all of those vendors enjoying growth in July and August.