Lenovo Channel EMEA Vice President Ralf Jordan has been looking ahead to 2024 and sees the cloud changing the face of corporate reselling.
Jordan said that hybrid and multi-cloud are the twin engines that are driving the modernisation of IT across every sector, including a disruption of the channel landscape.
“In 2023, the work of a traditional corporate reseller that buys, enhances and sells products still exists but alongside new, evolving ways to work. Cloud service providers are increasingly taking over some of the capacity, as business requirements that historically were done in a data centre are moving to the cloud,” he said.
Jordan said that customers enjoy the benefits of cloud infrastructure but realise that adopting a one-size-fits-all approach carries risks, including the possibility that more agile competitors might leave them behind.
“There is no doubt that the multi-cloud trend will continue, moving from the large enterprise market where it began into the small and medium business space,” he said.