Microsoft is to shut its 80-plus retail stores, taking a hit $450 million in the process and abandoning the move to copy Apple in the consumer market.
The vendor said that only four stores globally – in London, New York City, Sydney and Redmond – will remain open as “experience centres”.
Microsoft corporate VP David Porter said: “Our sales have grown online as our product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location. We are grateful to our Microsoft Store customers and we look forward to continuing to serve them online and with our retail sales team at Microsoft corporate locations.”