Arrow targets Irish partners

Arrow wants more Irish partners for IBM after it took sole distributor status for the Emerald Isles from Exertis.

Biggish Blue conducted a distribution review in Ireland and decided to give the lot to Arrow ECS building on the duo’s existing UK partnership.

An Arrow spokesperson said that the company would pursue a “two-pronged approach” flogging more or new technology through its existing and new Irish partners.

Extending one of its two UK distributors’ rights to Ireland means Biggish Blue can service those partners with a UK and Irish business.

IBM is focused on working with distribution following the launch of its new Partner Plus programme in January, Arrow said..

Distributors like Arrow have been told to expand partners’ IBM offering into new practices, including those associated with recent acquisitions such as Turbonomic, Instana and Envizi.