Cloudy outfit Zerto has spruced up its Alliance Partner Programme (ZAP).
The programme enhancements help partners achieve the more highly valued services and software consultancy integrator status that customers are increasingly demanding.
With these enhancements, Zerto is increasing its focus on helping partners create strategic “go-to-market” (GTM) channel plans that use Zerto’s software-only platform to meet the cloud-based consumption models of customers.
Zerto CEO Ziv Kedem said: “We listen closely to our partners to understand both the challenges and opportunities they face. This enhanced partner program has been designed to support and accelerate their digital transformation efforts alongside those of their customers, who are building complex and demanding environments that must operate without downtime, disruption, and data loss. In doing so, we’ll be working closely with every key partner to create high-value sales opportunities across automation and orchestration, migration, application development, security, AI, and analytics.”
The company wants its enhanced programme to build stronger engagement between Zerto and its most influential reseller and alliance partners, helping them meet customer requirements for new consumption models enabled by the adoption of cloud-based and continuous data protection technologies. Zerto has introduced tiered incentive programs to help enable partners to build Zerto into their channel GTM strategies. Alongside these enhancements, Zerto’s partner program will continue to offer its personalised approach through regional rep-to-rep engagement initiatives.
ZAP will create additional value for partners and customers, by addressing their challenges to create growth for the entire ecosystem. Zerto will work closely with partners including AHEAD, Cumberland Group, and Sirius to establish the leading market proposition for cloud data management and continuity, he said.,
