Yorkshire Building Society (YBS) Group has sped up its customer-friendly app development, including a new online mortgage calculator that has seen conversions increase by 54 percent, by using OutSystems.
The UK’s third largest building society has made digitalisation a core part of its business strategy to build both customer-centric services and trust with its customers. In addition, YBS wanted to provide more choice for how customers accessed services, to help reduce inbound calls and wait times, as well as further improve the overall customer experience.
YBS chose OutSystems as its core development technology to build customer-focused apps faster. The first app, a new online mortgage calculator, was delivered in just three months.
