Tag: University of Huddersfield

Community launched for vendors and channel players

Helen Curtis from CoterieCoterie, a channel and partner specialist, has created a community to foster cooperation between marketeers from vendors, resellers, systems integrators and service providers.

That follows funding from Innovate UK to the tune of £194,000 to establish the community. Innovate UK gives grants to firms with bright ideas for new products and services. The grant is part of a management knowledge transfer partnership with the University of Huddersfield.

A reseach report published in 2021 showed there was a lack of support for specialist marketeers leading to limited marketing ideas.

Helen Curtis, founding director at Coterie, said the forum will allow people from across a wide range to share ideas in a safe place. By that she means that the marketeers will be able to explore ideas in a non-competitive way.

COVID-19 has created a skills gap

COVID has created a skills gap among channel marketing professionals, according to a new report from Coterie and its research partner, the University of Huddersfield.

The report said that the ongoing technology skills gap, a staple of the channel sector, was worsened by the continuing COVID-19 pandemic. The issue has forced people-focused channel markets traditionally has had to abandon face-to-face interactions.