Coterie, a channel and partner specialist, has created a community to foster cooperation between marketeers from vendors, resellers, systems integrators and service providers.
That follows funding from Innovate UK to the tune of £194,000 to establish the community. Innovate UK gives grants to firms with bright ideas for new products and services. The grant is part of a management knowledge transfer partnership with the University of Huddersfield.
A reseach report published in 2021 showed there was a lack of support for specialist marketeers leading to limited marketing ideas.
Helen Curtis, founding director at Coterie, said the forum will allow people from across a wide range to share ideas in a safe place. By that she means that the marketeers will be able to explore ideas in a non-competitive way.
