Digitial advertising outfit PubMatic has partnered with adaptive streaming specialist, SeenThis in a deal it claims will deliver faster, better-quality digital advertising while minimising carbon emissions.
SeenThis’ proprietary video streaming technology allows advertisers to stream high-resolution video content rather than relying on publishers to download video creative files. Compared to running the same quality creative using conventional technology, this results in lower data usage, energy consumption, and a smaller carbon footprint.
