Market research firm Censuswide has compiled a report on subscription spend and trends across key markets and reached the conclusion that they want more consistency in pricing and loyalty.
The survey, with the catchy title State of Subscriptions: What Consumers Want looked at the preferences of more than 6,000 respondents, including 1,016 UK respondents.
Carried out for Subscription management and billing platform, Recurly the survey found UK consumers’ appetites for subscription services had increased with an estimated 44 million new subscriptions over the last 12 months. Gen Zs (£49) and Millennials (£50) are spending more on average per month than Boomers (£35).
