Tag: Censuswide

Cynical hacks think AI will create tech investment boom

Two-thirds of the UK’s top tech media – perhaps the harshest critics of the UK tech sector – believe the AI Safety Summit will create a boom in tech investment and bolster the UK’s position as a leader in the field.

According to new research announced today by Kaizo PR reveals that there is renewed optimism in the technology sector but also the challenges B2B tech publications and their respective reporters will face as demand for tech stories soars.

The research, which asked 100 leading UK journalists operating in the technology sector and was undertaken by Censuswide, sought opinions across a wide range of issues from industry drivers to communication concerns.

The summit is bringing together international governments, leading AI companies, civil society groups and experts in research in order to consider the risks of AI, especially at the frontier of development and provide a forum to discuss how they can be mitigated.

Customers want more flexible subscriptions

Market research firm Censuswide has compiled a report on subscription spend and trends across key markets and reached the conclusion that they want more consistency in pricing and loyalty.

The survey, with the catchy title State of Subscriptions: What Consumers Want looked at the preferences of more than 6,000 respondents, including 1,016 UK respondents.

Carried out for Subscription management and billing platform, Recurly the survey found UK consumers’ appetites for subscription services had increased with an estimated 44 million new subscriptions over the last 12 months. Gen Zs (£49) and Millennials (£50) are spending more on average per month than Boomers (£35).