Tag: PubMatic

PubMatic partners with SeenThis

Posted on May 18, 2023 by - News

Digitial advertising outfit PubMatic has partnered with adaptive streaming specialist, SeenThis in a deal it claims will deliver faster, better-quality digital advertising while minimising carbon emissions.

SeenThis’ proprietary video streaming technology allows advertisers to stream high-resolution video content rather than relying on publishers to download video creative files. Compared to running the same quality creative using conventional technology, this results in lower data usage, energy consumption, and a smaller carbon footprint.

PubMatic expands EMEA management team

Posted on March 22, 2022 by - Moving People, News

Digital advertising outfit PubMatic has expanded its EMEA leadership team.

Hitesh Bhatt has been promoted to the role of Senior Director, CTV/OTT, leading the rapidly growing CTV arm of the company’s business. PubMatic’s OTT/CTV global revenue grew by more than six times in the fourth quarter of 2021 over the fourth quarter of 2020 and now monetising OTT/CTV inventory from more than 167 publishers globally. Bhatt will report directly to Emma Newman, CRO, EMEA.

Jacqueline Boakye takes the role of Vice President, Customer Success, EMEA, and is now responsible for the strategic leadership of the EMEA customer success team that support PubMatic’s publisher clients. With consumers’ time increasingly fragmented across screens and channels, omnichannel solutions are becoming more important to publishers as they seek to maximise revenue. A key focus for Boakye will be helping to drive the adoption of PubMatic’s omnichannel solutions, including OpenWrap – a header bidding solution that drives incremental yield across all channels, including CTV.