Biggish Blue has decided to give its infrastructure spinoff a name that sounds a bit like a skincare product for nappy rash.
Kyndryl, which will be kinder to all your kinder’s itchy skin, is the name of IBM’s Managed Infrastructure Services business which is to become a fully-fledged public company by the end of this year.
The marketers say that the name is a combination of the words ‘kinship’ and ‘tendril’ which sounds even less appetising unless you are a company designed by HP Lovecraft.
