Intuit has agreed to purchase global customer engagement and marketing platform Mailchimp for $12 billion.
The move is part of a cunning plan which will see Intuit and Mailchimp will combine their technologies to build an end-to-end customer growth and engagement platform for small and medium-sized businesses (SMBs), the company said.
Founded in 2001, Mailchimp began offering email marketing services and has now evolved into a major name in customer engagement and marketing automation with AI-driven tools and services. Intuit, meanwhile, is most well known for its QuickBooks small business accounting software.
