A new survey of more than 500 senior IT leaders reveals that a majority (67 per cent ) prioritise generative AI for their business within the next 18 months, with one-third naming it as a top priority.
The Salesforce Generative AI in IT Survey showed the majority of senior IT leaders (57 per cent) believe generative AI is a ‘game changer.’ They believe the technology has the potential to help them better serve their customers, take advantage of data, and operate more efficiently.
This outlook is echoed even among the sceptics — 80 per cent of those who say the technology is ‘over-hyped’ agree that generative AI will help them better serve their customers.
