Tag: Fruit Union Suisse

Apple tries to trademark Apple the fruit

There might be prior art going back to the Garden of Eden but the fruity-cargo cult, Apple honestly believes that it owns the trademark to all apples everywhere.

In Switzerland, the Fruit Union Suisse uses a symbol of a red apple with a white cross – the Swiss national flag superimposed onto an apple. The group has over a hundred years of history and is now worried it may have to change its logo due to Apple’s insistence on trademarking fruit.

Apple has made similar demands to IP authorities around the world with varying degrees of success because authorities in Japan, Turkey, Israel, and Armenia have previously caved to the tech giant’s unreasonable requests and mighty briefs.