Chipmaker Intel has developed a new content management system so vendors and other retailers can organise, control and tailor their digital signage marketing programmes.
The Retail Client Management (RCM) system works across multiple devices and aims to provide an interface for marketing teams.
It means that they can create new campaigns and promotions in minutes, customise content instantly and control each screen individually in a secure environment, claims Intel.
Marketers can use the tool to create multiple zones within each digital sign, and supports most formats, including HD video, Adobe Flash, static image and Web content.
This is supposed to help create a consistent impression.
Joe Jensen, general manager of Intel’s Retail Solutions Division, said that digital signage was changing the advertising landscape and becoming a preferred channel for marketing professionals looking to reach customers with relevant content near the point of sale.
“With Intel RCM our customers are able to create and manage attention-grabbing campaigns while ensuring they are reaching the right customer, at the right time, with the right product,” he said,
Intel RCM was designed to play nice with the chipmaker’s Audience Impression Metrics suite, which anonymously counts the number of viewers, gender and age group, and the time spent looking at each digital sign.
This means that brands can tailor advertising content based on audience demographics.
Using Intel AIM suite, retailers can also gauge the effectiveness of content by measuring the length of time viewers spend looking at displays, and which ads captured the attention of passersby.
The platform is also optimised for Intel Core vPro processors with Intel Active Management Technology so that it can handle remote management and diagnosis of digital signage networks.
