Tesco takes on Netflix with free video streaming service

tesco-blinkboxTesco is apparently gearing up to introduce a new free TV streaming service called Clubcard TV. The beta trial is only available to Tesco staff for the time being, but when it officially launches it will be available to card-carrying Clubcard members and Tesco says it will be “free forever”.

There will be no charges, no contracts nor  subscription fees. Tesco says the service is basically “a thank you to our customers”. Clubcard TV is based on Blinkbox technology. Tesco bought 80 percent of Blinkbox in 2011, so the move is hardly surprising.

The service works in a similar way to Netflix, but unlike Neflix it is completely free and it doesn’t have nearly as much content. It will not offer the latest TV shows or movies. Although it is said to feature thousands of movies and TV shows, most of them are pretty old. At least there are some golden oldies, such as early Batman and Superman movies, along with some ancient British sitcoms.

While it might not be a proper Netflix competitor, at least it will be free and available to millions of Tesco shoppers.