Companies hoping to push AI as a product enhancement should take a step or two of caution as new figures show that it might cost Snapchat a lot of customers.
Searches for ‘delete Snapchat’ exploded 488 per cent as controversial My AI feature is introduced to every account.
Cyber security consultants CloudTech24 found that online interest in the term ‘delete Snapchat’ has skyrocketed over five times the average in the last three months. Searches for ‘how to delete Snapchat account’ have also risen 70 per cent worldwide over the last week, and the hashtag #SnapchatAI currently has over 180 million views on TikTok.
