Sabio has written a cheque for the analytics firm Bright UK.
Bright is a customer services data and analytics consultancy mostly for contact centres.
Sabio chief commerical officer Russell Sheldon said that Bright said that customer service data analysis was the core of what they do and the outfit had a expertise in understanding what drives the voice of the customer and customer service, and they do that through consulting capability and software-as-a-service data solutions.
Bright will run as a business unit of Sabio, with managing director Mats Rennstam staying on to head up the operation.
Bright has 45 customers – including BNP Paribas, Lloyds and South West Water – and 15 members of staff. The Bright branding will remain in place.
For the 12 months ending 30 September 2016 Sabio’s turnover was £43.4 million.
