Smartphones overtake feature phones

smartphones-genericSmartphone sales are up again, but growth is slowing. The worldwide market gobbled up 435 million phones in the second quarter, up 3.6 percent over the same period last year. However, worldwide smartphone sales have now reached 225 million units, up 46.5 percent from a year ago.

It was only a matter of time before smartphone shipments outpaced feature phone shipments and according to Gartner, this happened last quarter. Feature phone, or dumb phone shipments totalled just 210 million units, down 21 percent year-on-year.

“Smartphones accounted for 51.8 percent of mobile phone sales in the second quarter of 2013, resulting in smartphone sales surpassing feature phone sales for the first time,” said Anshul Gupta, principal research analyst at Gartner. Asia/Pacific, Latin America and Eastern Europe exhibited the highest smartphone growth rates of 74.1 percent, 55.7 percent and 31.6 percent respectively, as smartphone sales grew in all regions.

Samsung still reigns supreme, with 71.4 million units shipped last quarter and a 31.7 percent market share. Apple ranks second with 31.9 million units, but it is losing market share fast. LG and Lenovo had a very good quarter, shipping 11.5 and 10.6 million smartphones respectively. ZTE ranked fifth with 9.7 million units. Nokia, HTC, Blackberry and Sony are no longer in the top five. However, the top five vendors accounted for just 60 percent of the market, while 40 percent went to smaller outfits, including an ever increasing number of Chinese white-box manufacturers.

gartner-smartphones-august2013

Gartner found that much of Samsung’s demand is now coming from mid-tier products and high-end devices with ASPs up to $400. It concluded that Samsung needs to do more to make its mid-range offering more appealing.  Oddly enough Apple also saw a dip in ASP, which is currently at the lowest level since 2007. This is the result of surprising strong sales of the iPhone 4 in some markets. Apple has recognized the trend and it plans to introduce a new, cheaper iPhone next month.

But Lenovo is the name to look out for. It’s making a killing in the dreary PC market and it’s doing even better in smartphones, although much of its effort goes unnoticed in the west. Lenovo almost doubled its share over the last 12 months and the company plans to bring its smartphones to western markets soon, possibly even next year.

Android remains the dominant operating system, with a 79 percent share, up from 64.2 percent a year ago. Apple’s iOS ranks second with a 14.2 percent share, down from 18.8 percent in Q2 2012. Microsoft gained some ground, but Windows Phone 8 still has a tiny share, 3.3 percent, up from 2.6 percent last year. Blackberry’s share halved to 2.7 percent and the Canadian company is now looking for a buyer. As with all things Blackberry, the decision comes three years too late.

Tablet shopping survey reveals strange new sofa habits

smartphone-shoppingA report fresh out of Nielsen found that shoppers behave quite differently when they’re doing their shopping on tablets rather than smartphones. Tablets are a lot more likely to be used for product browsing and tablet users write more product reviews.

Two thirds of smartphone shoppers use their devices mostly at home, while the same goes for four fifths of tablet users. More often than not, they watch TV while their playing with their smart devices. Tablet owners are more active with product research (59 percent) and are more likely to purchase physical items (38 percent) than smartphone shoppers (24 percent).

However, smartphone shoppers make up for it by being more active outside the home. On the other hand, Nielsen found that quite a few mobile shoppers are on the sofa while they’re shopping. This is true of 95 percent of tablet users and 72 percent of smartphone users, who make their purchases from home. Tablet users are more likely to make a purchase overall.

In a brick-and-mortar setting, smartphones reign supreme. As many as 70 percent of smartphone shoppers use a store locator to plan their shopping trip, while 37 percent arrive with organised shopping lists stored on their phones. The majority of smartphone and tablet shoppers use their devices to check prices before pulling the trigger. More smartphone users do this in physical stores. Smartphones also lead the way when it comes to mobile coupons and mobile payments.

Even when their shopping spree is done, many shoppers turn to their tablets to write product reviews or write comments about their purchases on social media. The majority of smartphone and tablet shoppers also use their devices to track the progress of their online orders.

Microsoft faces class-action suit over Surface RT

surface-rtNow that the true extent of Microsoft’s Surface RT flop is becoming obvious, some investors are bent on dragging a bunch of Redmond execs to court, to answer for their misdeeds.

US law firm Robbins Geler Rudman and Dowd has filed a class action suit against the software giant, claiming that the company mislead investors and tried to hide the true scope of the disaster. CEO Steve Ballmer, former CFO Peter Klein, Corporate VP Frank Brod and Executive VP of Marketing Tami Reller are all named in the suit, reports Neowin.

So what exactly does the suit allege?

The firm claims Microsoft deliberately issued materially false and misleading statements regarding the company’s financial performance and the Surface RT in particular. It goes on to state that Microsoft’s financial statements for the first quarter were materially false and misleading and that company officials made misleading positive statements about the Surface RT.

Although Microsoft has a responsibility to its shareholders and it can’t just go about inventing numbers that suit it, we do have to note that a simple Google search for Surface RT painted a terrible but true picture long before Microsoft execs allegedly made the controversial statements. Surface RT was dead in the water when it launched, that was basically the consensus of the tech press months ago.

However, last the official line was somewhat different and it wasn’t until last quarter that Microsoft officially admitted the failure, by announcing a massive $900 million write-down for Surface RT stock. Shipments were dismal and even the recent 30 percent price cut can’t turn things around. As if that wasn’t enough, Microsoft and Nvidia are already working on a new Surface RT tablet and this time next year we’ll probably be reporting on how it failed.

How did it go so terribly wrong? Well, the Surface RT is a Microsoft hardware product and it’s not an Xbox. Need we say more?

IDC expects further IT spending slowdown

pc-sales-slumpIDC has taken a second look into its crystal ball and revised its earlier forecast for worldwide IT spending. Of course, the new numbers are lower.

In May IDC forecast 4.9 percent growth, but now it expects 4.6 percent. What’s more, if tablets and smartphones are taken out of the equation, spending will be up just 1.7 percent. IDC’s May forecast was 2.6 percent.

IDC cites a slowdown in economic growth in emerging markets as the main reason behind its decision to lower forecasts. Growth is slowing down in China and Asia Pacific. Europe is not even worth mentioning. However, it’s not all bad news. IT spending in the US is now expected to increase 4.6 percent this year, up from 4.2 percent forecasted in May.

There’s some good news for mobile outfits, too. IDC expects spending on tablets to be up 39 percent this year, up from a May forecast of 32.5 percent. Smartphone projections are also up, 18.5 percent over 17.2 percent in May.

Unsurprisingly there is nothing good to report on the PC front. PC sales worldwide are now expected to decline 7.2 percent this year. The May forecast was just 2.6 percent in the red. That’s a huge revision in the space of less than three months and the PC market is clearly in worse shape than analysts thought.

Dell grabs 1st place in notebook education

Michael DellDell has been approved under all three National Desktop and Notebook Agreement framework lots, meaning the company will once again be able to sell its  gear to consortia-affiliated universities and colleges.

Dell is now certified in six National Framework Agreements for universities, further education, and the UK’s Research Council, the company points out.

NDNA is a significant procurement path for selling products to the higher education sector, with the majority of institutions subscribing to the framework.

The company can provide desktops, notebooks, and services, marking an approximate combined value of roughly £310 million for the up to four years of the framework.

Dell grabbed first place in the notebook lot, meaning the consortia can contract Dell without bids from the competition.

The company cited its existing relationships with universities like Aberdeen, Cambridge, and UCL, and that it has supplied over 40 percent of UK unis with desktops or notebooks.

If universities so want, they can buy Dell kit without lengthy tender processes, as well as consistent pricing across desktops, workstations, thin clients, services, and tablet hardware – though the latter may not be particularly appealing to date. Dell also has a technical pre- and post- sales team dedicated to higher education.

Director for education at Dell UK, Kenneth Harley, said that IT is a “vital component” for education institutions to maintain their competitiveness and attract top students. “To do this, the provision of a personalised learning experience supported by best in class, affordable IT is crucial,” Harley said.

Pricey PCs kill any hint of recovery

pc-sales-slumpPC shipments have been slow for months and they should start bottoming out soon, but the PC cause is being undermined by pricey laptops, analysts believe. A new breed of high-end designs based on Haswell parts is shipping, but their prices seem out of touch with reality. 

Buyers just don’t want to pay the premium for new chips, touchscreens or new form factors – and that premium can be quite steep. Most new Haswell laptops and ultrabooks cost a lot more than the average budget laptop and quite a few of them are priced north of £1,000.

“The thought that you can sell a $1,400 notebook is ridiculous. The mess is partly credited to Windows 8,” said Roger Kay, president and principal analyst at Endpoint Technologies Associates, reports IDG News Service. “In their bones they don’t get it. They refuse to deal with the reality of what’s going on.”

Mikako Kitagawa, research analyst at Gartner, believes laptop prices have stabilized and may even creep up. PC vendors are trying to position laptops as premium products compared to tablets, which means they are more likely to focus on high-end and mid-range models, with higher margins.
This may leave more room for cheaper brands, who could focus on entry level laptops, but then again such laptops are experiencing high cannibalization rates from tablets, so the trend is a mixed bag at best. Still, someone always finds a way to make the most of a crisis and we reckon Chromebook makers could do well in such a climate.

However, things aren’t that great in the high-end, either. Now that most people are used to dirt cheap laptops and equally cheap tablets, convincing them to pay more for “premium” models won’t be easy.

Other than prestige or brand snobbery, it’s really hard to make a convincing case for high-end laptops right now. There will be no shortage of executives willing to pay £1,000 or more for a stylish piece of kit, or enthusiasts who go for even pricier, boutique offerings. However, most users will probably be better off buying a budget model for £500 and spending the rest on a tablet, or a vacant apartment complex in Spain.

Touch gambit won’t pay off for Microsoft, Intel

tablet-POS-cash-registerFor months we’ve been hearing talk of new and exciting Windows 8.x devices, with touchscreens and exciting new form factors. Now that they are slowly starting to appear, it seems that the optimism was unfounded, and that’s putting it mildly.

Although some industry leaders like Acer’s Jim Wong said touch enabled notebooks would make up about 30 to 35 percent of all shipments, IDC believes the actual figure will much lower.

“We forecast that 17 percent to 18 percent of all notebooks would have touch this year,” IDC analyst Bob O’Donnell said in a recent interview. “But that now looks to be too high, to be honest.”

O’Donnell said IDC would probably slash its estimates to between 10 percent and 15 percent of touch-enabled notebooks. NPD DisplaySearch puts the number at just 12 percent, reports Computer World.

This is very bad news for Microsoft and Intel. Users simply don’t appear to be interested in touchbooks and to be honest they shouldn’t be. Simply slapping a touchscreen on a computer with Microsoft’s user interface doesn’t transform it into an appealing tablet. Microsoft gambled on touch support in its radical UI interface in Windows 8 and the gamble didn’t pay off. Traditionalists used to the old Windows 7 layout and the Start button hated it. At the same time it didn’t manage to attract the tablet crowd.

Cost is another problem. Touch-enabled notebooks are still relatively expensive and O’Donnell believes the prices aren’t falling fast enough, as they are still in the $699 to $799 range. In other words customers are being asked to say yes to a massive premium for something they essentially don’t need and don’t really want.

O’Donnell believes it’s time for Microsoft to recognize that touchscreens don’t have the Midas touch they won’t help sell notebooks. He stressed that Microsoft has to make sure that Windows 8.x works well in a non-touch environment, as ninety percent of PCs sold this year simply won’t have touch support.

Academia expands portfolio

salamancaEducation technology group Academia is launching a new commercial business team within Academia Technology Group as a reseller for enterprise customers.

Leading the team will be Richard Faucher, who has previously worked at PC World, Misco, Insight, and Computacenter, and has 20+ years in the IT sector. It will be branded Academia for Business.

Academia hopes to built on its reputation as an existing Apple, Toshiba, Adobe, HP, and Microsoft supplier but to expand with mainstream server and storage to help business customers.

In a statement, Faucher said account managers will focus on different markets, including publishing and media, telecoms and technology, law and finance, and sports and leisure.

HTC enlists Iron Man to boost brand

htc-quietly-going-underHTC has enlisted the help of Iron Man star Robert Downey Jr. in an effort to boost its brand. HTC has seen better days. It was a force to be reckoned with just a few years ago and since it was one of the first outfits to make great smartphones, it quickly gathered a cultish geek following.

That geeky image ended up being a bit of a problem for HTC, as the company’s phones were often associated with tech dullards who never got invited to parties. Samsung and Apple took a different, consumerish approach and it worked a lot better.

Iron Man to the rescue. Downey Jr. has signed a two year deal and he will be the face of the brand, thus helping it shake the geeky image. At least that is the plan. The slogan of HTC’s new push is “Here’s To Change,” and Downey Jr. will apparently deliver similar puns based on the HTC abbreviation in TV ads.

HTC’s marketing budget is about $1 billion per year, but the Taiwanese smartphone maker is being outspent by Samsung and Apple. HTC apparently has more than half a billion in its marketing budget left for the new Downey campaign.

In a chat with Marketing Magazine, Martin Kang, HTC’s head of marketing for EMEA, admitted that the company’s marketing could have been better.

“We’ve not been too good at promoting ourselves and we can’t be allowed to make the same mistakes,” he said. “Having this kind of asset in Robert Downey Jr. means we’re going to fire on all channels – social, TV and digital, with digital the core space.”

So what sort of HTC puns will be used in the campaign? Downey Jr. is supposed to play a high-powered and “somewhat bonkers” exec who comes up with various names using HTC as a starting point. “Hold This Cat,” “Hipster Troll Carwash” and “Happy Telephone Company.”

Although we’re by no means ad geniuses, we came up with a few of our own, designed specifically for Downey’s not so subtle off-screen persona – “Hide The Cocaine,” “Holier Than Christ” and “Heat That Crackpipe”.

Seagate intros first 3.5-inch hybrid drive

seagate-longmontSeagate seems to believe in traditional desktops. The company has introduced the world’s first 3.5-inch hybrid drive in two flavours, 1TB and 2TB. Seagate has been making hybrid drives for years, but all of them were 2.5-inch models and most of them ended up in laptops.

However, the new ST1000DX001 is a big 3.5-inch desktop drive with as spindle speed of 7200rpm. Most 2.5-inch SSHDs spin at 5400rpm, so the new desktop drive should end up a bit faster. In addition, it should be cheaper than 2.5-inch drives and it’s available in 2TB, which is not the case with 2.5-inch hybrids that range from 320GB to 1TB in capacity.

The drive has an integrated 8GB NAND drive on top of 64MB of cache. Of course, it supports SATA 6Gbps and Seagate’s pitch says it delivers “SSD performance and HDD capacity”. This is pushing it to say the least. While it should end up faster than Seagate’s plain 3.5-inch drives, it won’t come close to proper SSDs in most scenarios.

However, that is beside the point. Traditional mechanical drives are on their way out and they will be replaced by hybrids. Enthusiasts and professionals will keep using SSDs are their primary drives, but for storage they’ll now be able to rely on hybrids and that sounds like a very nice mix.

The only trouble is that it’s not exactly what we’d call cheap. Early listings in Europe put it north of €110, which is quite pricey for a 3.5-inch 1TB drive, even if it is a hybrid.

Cheap smartphone shipments to skyrocket

android-china-communistShipments of budget smartphones are expected to see significant growth over the next five years, a report from ABI Research has found.

Low cost smartphones are defined as smartphones with a wholesale ASP below $200 and they are making significant inroads in OEM and carrier portfolios in emerging markets.

ABI expects shipments of such frugal smartphones to reach 238 million units. However, as emerging markets start to enter the fray, shipments will hit 758 million by 2018. Smartphone penetration in emerging markets, including BRIC countries, remains relatively low, so there is plenty of room for growth.

“Despite the low cost moniker, research has shown that the feature gap between low- and high-end smartphones is decreasing, making low cost smartphones a ‘good enough’ solution for price sensitive consumers in all markets,” says senior analyst Michael Morgan.

Oddly enough, big players don’t appear to be capitalizing on the trend. Much of the growth is coming from regional and Chinese OEMs, capable of delivering dual and quad-core phones below the $200 mark. Qualcomm is practically the only big name in the mobile industry to design a series of chips and reference designs for such phones. MediaTek is taking a similar approach and it’s making big gains.

However, cheap smartphones aren’t reserved for developing countries. Although most carriers and retailers in the west tend to place an emphasis on high-end devices, many users are going after cheap smartphones.

“We are increasingly seeing low cost smartphones appear as a solution for prepaid operators in developed markets,” adds senior practice director Jeff Orr. “By 2018, ABI Research believes low cost smartphones will account for 44 percent of all smartphone shipments as the market looks to capture the next billion smartphone users.”

Low cost OEMs like Alcatel, Huawei, ZTE and CoolPad stand to make a pretty penny on the trend, along with countless white-box outfits in mainland China.

AMD Kaveri to hit channel in February

AMD, SunnyvaleAMD’s next-gen APU, codenamed Kaveri, won’t be coming to market this year. Although AMD plans to launch and ship the chip toward the end of the year, it won’t appear in the channel until February 2014.

Earlier this week tech site VR Zone  reported that Kaveri would be delayed, which was no surprise as few people expected it to show up this year. AMD’s roadmap indicates that the chip is indeed launching this year, but in its response AMD has now officially confirmed that availability is expected in early 2014.

Kaveri is AMD’s fourth generation mid-range APU. It will pack up to four Steamroller CPU cores and it will be the first AMD APU to feature GCN graphics. The previous two generations were 32nm parts based on Piledriver CPU cores and WLIW4-based GPUs, hence the 28nm Kaveri with a brand new CPU and GPU cobmo looks like a huge upgrade.

Mobile Kaveri chips should start shipping later in 2014, AMD said.

It should be noted that the new chips will require FM2+ compatible motherboards and the first boards were launched by Asus a few weeks ago. Although they are backwards compatible with FM2 parts, they don’t appear to be a worthwhile investment at this point. There is still plenty of time to stock up on FM2+ boards before Kaveri shows up.

Acer wants to grow Chromebook, Android business

acer-logo-ceAcer has committed the ultimate act of Windows heresy – it wants to expand its presence in the Chromebook and Android space. The shift was revealed by Acer president Jim Wang during the company’s latest conference call.

“We are trying to grow our non-Windows business as soon as possible. Android is very popular in smartphones and dominant in tablets…I also see a new market there for Chromebooks,” said Wang.

According to the Wall Street Journal, Wong expects Android and Chromebooks to account for 10 to 12 percent of Acer’s revenue this year. However, that figure could rise to a whopping 30 percent next year. At the moment, Chromebooks account for about three percent of Acer’s shipments.

Yesterday it emerged that Acer suffered a massive drop in EMEA shipments last quarter. It took a 44.7 percent hit compared to Q2 2012. With that in mind, it is abundantly clear why Acer is trying to tap other markets.

Over the past two years most PC makers, including Acer, tried to enter the Android tablet market and they don’t have much to show for it. Windows tablets are still dead in the water and earlier this week Acer slashed the price of its relatively new W3 Windows by 20 percent.

It appears that Chromebooks will be Acer’s next bet, as the Chromebook market is not nearly as saturated as the tablet market. However, Chromebooks also lack the mass consumer appeal of cheap and fun tablets.

Nvidia’s tablet push starts to take shape

tegra-tabNvidia is trying to reinvent itself and make up for lost ground on the PC front with Tegra, but simply designing chips isn’t enough for the GPU maker.

Earlier this year Nvidia showed off the Phoenix, a mid-range smartphone based on the upcoming Tegra 4i. Then it introduced the Shield, a curious little device which aims to combine PC streaming and Android gaming in one package.

There has been talk of Nvidia tablets for months and even that is hardly news. Nvidia’s first crack at the tablet market came last year, but it went under the radar. Kai was the name and it was a loose reference design for cheap tablets based on the Tegra 3, much like a Nexus 7. It never took off.

Now it seems Nvidia is ready to ditch reference designs and sell tablets under its own brand and the floodgates opened. Yesterday it emerged that the company trademarked “Tegra Tab” in the US, while Fudzilla reported that a high-end tablet based on the upcoming Tegra 5 is coming in early 2014. Today a Chinese tech site leaked the first images of an actual Tegra Tab. The photos reveal a 7-inch device with stylus support, microHDMI output and a rubberized back, similar to the Nexus 7.

There is still no word on specs, availability or pricing for the device, but the leaks are shedding more light on Nvidia’s tablet push. Like most tablet makers, Nvidia appears to be gunning for two form factors, 7 inches and probably something close to 10 inches. Tegra Tab is the brand name, but we’re not sure how Nvidia plans to play it out. It’s practically certain that Nvidia will roll out tablets under its own brand, but it might offer the exact same platform, perhaps even the brand name to its hardware partners.

Nvidia decided to design and market the Shield on its own. Since it is a rather odd device which doesn’t fall into any existing category and doesn’t compete with other Tegra products, the decision made sense.

However, if Nvidia starts selling tablets based on its latest SoCs, it could irk quite a few of its clients. Tegra 3 got plenty of traction in the tablet market, but Tegra 4 won’t replicate its success. The Tegra 3 powered a bunch of Android tablets last year, including the Nexus 7 and other Asus models. It also ended up in the Surface RT, which flopped quite spectacularly.

Now that Tegra 4 tablets are few and far between, it should be a lot easier for Nvidia to come up with its own tablets without burning too many bridges. Nvidia posted some rather disappointing Tegra figures in its latest earnings report yesterday and it pinned part of the blame on the failure of Windows RT. CEO Jen Hsun Huang admitted that Tegra revenue won’t recover in the short term.

Although the market for Android tablets is booming, much of the growth appears to be coming from cheap white-box tablets. Big vendors are struggling to turn a profit on high-end Android tablets and even hot 7-inchers aren’t doing very well. Entering the Android tablet market at this point is a bit like invading Russia in November.

So what’s behind Nvidia’s decision to start building Tegra based tablets, consoles and phones? It might be strategic thinking, diversifying and going after new markets should appease investors in the short term, although it might be a while before Nvidia’s Tegra consumer hardware operations turn a profit. Nvidia is no longer in consoles, the high volume low-end graphics market is disappearing and the Tegra business should fill the gap, backed by high-end consumer GPUs and professional graphics. Nvidia could potentially start bundling Shield consoles and cheap tablets with high end cards or allowing embattled AIB partners to build tablets based on its reference designs.

The other explanation is desperation rather than long-term strategic thinking. Tegra 3 was the company’s biggest success in the SoC market to date. It ended up in the HTC One X, Nexus 7 and Surface RT, along with a bunch of other devices. Even so, it wasn’t a big seller as the combined shipments of the Nexus 7 and Surface RT are estimated at 6.5 to 8 million units, depending on who you talk to. Asus and other vendors also used the Tegra 3 in their own designs, but very few of them actually shipped. Tegra 4 was late, too big and too hot, so it scored even fewer design wins and it doesn’t power a single phone.

Even if Nvidia somehow manages to score the majority of high-end Android tablet design wins, it would not end up with impressive volumes. An HTC One or Galaxy S4 routinely outsell all high-end Android tablets combined. Meanwhile Tegra 4i won’t be ready for the next four months and even when it ships it will go after mid-range phones. Nvidia is running out of options, fast. If it doesn’t score any high-volume design wins with the Tegra 5, it might have no choice but to use its chips in its own gear.

That is not a strategy. That is doing the only thing that can be done and calling it a strategy. That is tactics.