Lenovo launches three-tier DaaS model in the UK

Lenovo has launched its device as-a-service (DaaS) offering in the UK spanning its entire device portfolio. The news means that all its partners can now sell Lenovo’s device portfolio through a monthly as-a-service model.

Lenovo director of SMB and channel for the UK and Ireland Jane Ashworth said the DaaS offering is split into three tiers: Simplify, Accelerate and Transform accessible through the Lenovo Partner Hub or through Lenovo.com.

Its Simplify tier is intended as a “starting point” and is targeted at small businesses. Partners can use Lenovo’s online tool to add devices and services on behalf of the customer and calculate the total monthly cost of the service.

The Accelerate tier enables partners to add their own services to the quote, which could include configuration or consulting services.

Ashworth described the upper “Transform” tier as a fully customisable end-to-end solution and fully managed service which would include deployment services advanced IT automation and intelligent services.

She said Lenovo’s pre-existing DaaS solution which included only the “Transform” tier of the offering and was targeted at larger corporate customers and partners. It was tested late last year with a handful of UK partners including CDW, Computacenter, Softcat, Bechtle, XMA, Ultima and Centerprise.

Ashworth said the offering was tweaked based on feedback from partners.

“We also got a lot of feedback around the Accelerate tier because our partners wanted to add in some of their own tailored services, that they’ve developed themselves and that’s their USP. So that’s where the Accelerate tier came from to give partners the flexibility they required.”

She added: “We’ve tweaked the model based on their feedback. And now we’re in full roadmap mode. So really, really excited about it, it couldn’t have come at a more important time for the market,” Ashworth added.

The DaaS offering comes after a stellar financial year for Lenovo, with group revenues for the year ending 31 March 2021 exceeding $60bn for the first time – 20 per cent higher than the previous year.